🍒 Personality and psychographics of three types of gamblers in the United States

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The “Who” of Consumer Behavior in Casino Management: Player Demographics. Types; Lifestyle—Psychographics; Special Case: Casino Poker Players—The.


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Specifically, the researchers identified groups of regular lottery players who did not visit casinos or gamble online, frequent casino gamblers (10+.


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casino gamblers (N 2 = ) and online gamblers (N 3 = ). We explore each type of gambler using measures of several personality and psychographic.


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Revenues from commercial casinos increased from $ billion to $ billion As casino gaming spread from two states to nearly three dozen states, new.


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The “Who” of Consumer Behavior in Casino Management: Player Demographics. Types; Lifestyle—Psychographics; Special Case: Casino Poker Players—The.


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Host & Star of "CASINO INSIDER" TV show │ Author │ Strategist six decades is that the demographic / psychographic profile of gamblers is.


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Host & Star of "CASINO INSIDER" TV show │ Author │ Strategist six decades is that the demographic / psychographic profile of gamblers is.


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reasons. Gambling behaviour can also differ substantially according to different demographics and psychographics. Gamblers are hypothesised to have varying​.


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The database of respondent information is actively screened and updated along numerous demographic and psychographic variables to allow precision in the.


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The database of respondent information is actively screened and updated along numerous demographic and psychographic variables to allow precision in the.


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Defining Audience - Psychographics - Media Studies

We recommend updating your browser to its most recent version at your earliest convenience. Regular casino and lottery gamblers formed a fairly similar group in terms of personality traits, except that there was some evidence that lottery gamblers were more introverted than casino gamblers. Similarly, all gambler groups casino, lottery, online, and casual reported higher levels of risk-taking than non-gamblers; casino and online gamblers reported higher risk-taking than casual gamblers. Facebook LinkedIn Twitter Email.{/INSERTKEYS}{/PARAGRAPH} Journal: International Gambling Studies. {PARAGRAPH}{INSERTKEYS}Author s : Carver, Andrew B. Sensation seeking was also higher among online gamblers, but this was likely due to the relatively young age of the online gambler group. These findings apply only to US adults and should not be generalized to gamblers and gambling contexts other countries. Non-gamblers had not participated in any form of gambling in the past year. Type and frequency of gambling behaviour were measured using self-report questions, and these responses were used to categorize participants as lottery, online, casino, casual, and non-gamblers. This study examined differences in personality traits among frequent online, casino, and lottery gamblers. The survey package contained questions about consumer habits and characteristics, including gambling habits and personality traits. There was no evidence that online gamblers were more introverted than other groups. Future research should take care to assess demographics as well as attitudes and beliefs related to gambling. It appears you are trying to access this site using an outdated browser. This study also compared personality traits of frequent gamblers to casual gamblers and non-gamblers. KEY RESULTS All gambler groups casino, lottery, online, and casual reported higher levels of impulsivity than non-gamblers, and frequent gamblers showed more impulsivity than casual gamblers. These findings suggest that people are drawn to the anonymity of online gambling for reasons of control, rather than introversion. Browser Compatibility Notification. Next, qualifying participants were sent a survey package by mail. Research to date has not fully explained how individual personality traits, attitudes, and beliefs differ among people who prefer different forms of gambling. Year Published: Date Added: May 10, How do the personalities and attitudes of regular lottery, online, and casino gamblers compare to casual and non-gamblers? Personality and psychographics of three types of gamblers in the United States More. All gambler groups also showed higher levels of materialism than non-gamblers. Keywords: casinos ; gambling ; lotteries ; personality. As a result, personality traits were not assessed using validated scales and not all personality traits relevant to gambling were assessed in this study. Casual gamblers were infrequent participants in casino, lottery, or online gambling. As a result, parts of the site may not function properly for you. Online gamblers had different personality profiles than regular casino and lottery gamblers, such that online gamblers showed higher levels of desire for control, higher self-centredness, and higher risk-taking, as compared to other groups.